Starbucks UK is introduces The Duffin. The donut-muffin, the newest product of their baked goods is already a permanent item on the Starbucks UK menu. This company with such a big brand name will be known as the first company to do such a thing when in fact there have already been companies to introduce this idea. One example is the cronut (croissant donut). This is when brand position comes into play. Starbucks UK has already learned from previous companies how this product is received by customers, but these companies are not as well know and this is why I feel they are in a great position to really sell themselves as the first well known company to offer this product. It seems they’ve got a lead on competitors because they already have established a great name worldwide whereas the cronut company is strictly based in New York. I feel it will attract customers as a healthier alternative to just donuts and even the croissant but will satisfy the sweet tooth.