Twitter is looking at linking itself to TV. Twitter has promoted ads; sharing revenue with anyone who is looking to grow their business in Twitter’s promoted tweets. This is just the start of Twitter’s plans to include ads and TV events into the social media website. With Twitter going public soon they are looking at increasing their growth to show real time TV clips, encouraging users to go and watch the big game or the season finale. Before watching these clips, users may be required to watch a 7 second ad from company.

This looks like a great move for Twitter. With so many people going to Twitter to tweet about everything they are watching, adding TV tracking makes it even more appealing. This will allow them to open up their revenue stream and a great value proposition as it will pull away from other competitors. This point of difference allows people to connect through what TV shows they’re watching or might peak someone’s interest through promoted tweets. This will initially allow Twitter to get in the market and become the first company in user’s brains giving them a lead on competitors.