As explained in Kathryn Huynh’s blog post on Snapchat, they have most recently rejected a multi-billion dollar proposal from Facebook. Snapchat believes they will be worth more in the future and does not want to give up the idea that Snapchat is worth more than that. Regardless, they have a better plan to earn money as the article explains. This idea, as Kat explains, revolutionizes the major issue of advertising. Advertisements are continually popping up in many our Applications, many we don’t want to see or need. WeChat and Line from China and Japan, respectively have found new ways to advertise that Snapchat has seemed to be interested in. They allow users to pay for stickers that they can send to friends while using the app. Another great idea is allowing it’s users to subscribe to well known brands to get messages from them. This is a new way to look at advertising because the advertising will be what people want to see. I agree with Kat when she states this strategy may be worth more than billions if implemented. Snapchat should run with this idea because they will get the most money from their company.