A recent CBC article references Interbrand’s “World’s Best Brand” rankings, stating that this year Apple replaced Coke as the number one brand in the world. The company is constantly praised for having loyal customers and its approach to business is popular within the target market. But what makes Apple so unique?

It is possible to say that simplicity and organization are the foundation of the strong brand identity Apple has managed to create. The company is well known for frequently improving and renewing itself. The process of perpetually updating the products in accordance with the latest available technology requires careful planning and a well imposed, effective structure. One significant characteristic that distinguishes Apple from most of its competitors is that instead of trying to come up with too many products in a relatively small period of time, Apple prioritizes making sure that each new product surpasses the existing ones. While doing so, the company also maintains the simplistic approach that has been essential in the promotion of the brand’s identity. Seeing how Apple’s consumers anticipate the release of the upcoming products each year, one can argue that simplicity and organization are just enough to climb the ladder of success.

Resources:
http://www.cbc.ca/news/business/apple-surpasses-coke-as-world-s-best-brand-1.1873259

Picture taken from:
http://www.megatechnews.com/apple-attempting-trademark-startup/