On November 10, 2013 Liam Whelan made a blog post about an innovative new airbag aiming to ensure bikers’ safety while attempting to address people’s concerns about the inaesthetic appearance of common helmets.
Although it might not make sense to risk one’s own well-being because of an aesthetic concern, it is true that many people refuse to wear helmets when cycling, especially if they use bikes as a means of transportation and not for a professional purpose. Hövding’s award-winning airbags are products reflecting intelligent design and comprehensive intelligence. They respond to the data collected by sensors and which detect any abnormal, measurable movement that may result from an accident. The product has been tested many times and has proven to be effective.
I personally believe that using technology to tackle problems people face within their daily lives is the most effective way of utilizing innovation because these products will be the ones most sought-after and they possibly will improve the quality of living standards for the society. Therefore, entrepreneurs should observe patterns in the society to better understand, and thus better attend to people’s needs. The most important reason behind Hövding’s success is the fact that it took initiative to create a product that creates a large value for customers.
Link to Liam Whelan’s Blog Post:
https://blogs.ubc.ca/liamwhelan/2013/11/10/hovding-setting-a-new-standard-in-swedish-safety/
Link to Hövding’s Website:
http://www.hovding.com/en/
Photo Taken From:
http://chicest.wordpress.com/tag/hovding/