In the 21st century, with the rapidly growing technology, people have fast access to information. Branding allows companies to use this easy access to data to their advantage, by making sure that the information consumers get is parallel to the image that managers want to create for their companies. Therefore, branding has become an essential stage in creating successful businesses.

Brand managers constantly search for the best possible way of approaching customers in order to create strong brand identities. In “The Branding Power Of The Prank”, Julia Kirby talks about how some companies used April 1st pranks as a means of advertising. Google, Twitter and Sony have already “jumped on the bandwagon” and got the sought-after attention from customers.

Google’s April Fools’ prank: Intrdocuing Google Nose

Humour is certainly an interesting and creative approach to branding. Without a doubt, seeing a company contribute to the joy of April Fools’ day influences consumers’ perception of the company -or what the company offers- positively, and more importantly, makes that company and its brand more relatable. Moreover, giving employees a chance to enjoy April Fools’ alongside their company might result in increased motivation. Who knew April Fools’ day could be the unique opportunity that brand managers were looking for?

Link to Julia Kirby’s HBR Blog:
http://blogs.hbr.org/2013/04/the-branding-power-of-the-pran/

Photo taken from:
http://smartbusinesstrends.com/7-april-fools-2013-pranks-by-businesses/