While the Hong Kong Disney Land has lost millions of dollars,it’s hoping to have the successful Marvel figure, Iron Man, bring about new financial results (Barnes). “Iron Man 3” ‘took in $121.2 million in China this year (Barnes)’ so the Hong Kong Disneyland is looking for something that will create new turnaround effects. The Hong Kong Disneyland has been criticized for its small size and lack of various attractions.And they believe that they will be successful once there is a new product and will bring new and more positive attendance numbers.Based on the fact that many Chinese children have grown up without the exposure to traditional characters such as Mickey Mouse, the generation now shifted to Marvel characters such as Iron Man, which is assumed to attract more visitors to Disney Land (Barnes).

Disney is at a point where it has to change its products to match the interests of this generation. Kids are growing up without knowing the characters that were once popular and creating a need for Disney to bring about new products. In this case, the Hong Kong Disneyland needs to bring in a Marvel theme ride that was very popular in China to attract more visitors and bring effective financial results.

Barnes, Brooks. “To Lift Hong Kong Park, Disney Deploys Iron Man.” . N.p.. Web. 8 Oct 2013. <http://www.nytimes.com/2013/10/08/business/international/to-lift-hong-kong-park-disney-deploys-iron-man.html?pagewanted=1&_r=0&ref=business>.