Twitter is a social media site that is used globally, with most of its users outside of the United States even though it has American roots. Even though it is used globally, it lacks advertising experiences in international countries compared to those in the States (Joly). Twitter is now focusing on how to increase it’s advertising in foreign countries which can bring in much more financial profit.

The company is continuing to “increase the monetization of its platform” by increasing the promotions and advertisements. It’s advancing how to single out online advertisements especially since ’65 percent of its revenue came from mobile ads’ (Joly). This new promotion will only be effective if consumers in emerging markets use smartphones yet many still use low-cost phones that has no access to Twitter.

Twitter will continue to be and only become more successful as it develops its features and advertising and will increase its usage in international countries.

Jolly, David. “er’s I.P.O. Plan Has an International Focus.” . N.p.. Web. 8 Oct 2013. <http://www.nytimes.com/2013/10/05/business/twitters-ipo-plan-has-an-international-focus.html?ref=media&_r=0>.