Facebook is back in the spotlight this week but not for its record-high share prices. Recent changes to user Privacy Policies have caught the attention of privacy advocates and the Federal Trade Commission (FTC). The FTC is inquiring about whether recent changes to Facebook’s privacy policy have violated a 2011 agreement where user consent is mandatory before user information can be seen by new & unique viewers. The changes include an assumption that the parents of teen users, too, agree to have their photos and names used in Facebook’s advertising.

Senator Markey of Massachusetts addresses the media stating that Facebook’s actions are “troubling”

In my opinion, Facebook’s actions were unethical. As their main source of revenue you would assume that Facebook would fully respect user privacy; however the company continues to test how much they can get away with in order to better their “Targeted Advertising” scheme. Users have the right to be upset and Facebook will have to begin with a public apology, followed by a promise to users that they are Facebook’s first priority and that the company will no longer go behind its users backs with policy changes safeguarded by large legal lingo.

We at Sauder know first-hand that the restart of an organization begins with a promise.

The article used in this post can be found at: 

http://www.nytimes.com/2013/09/12/technology/personaltech/ftc-looking-into-facebook-privacy-policy.html?ref=business&_r=0#comments

Photo can be found at:

http://www.nytimes.com/imagepages/2013/09/12/business/Facebook.html