“A phone worth keeping” is the slogan for PhoneBloks, a social media driven movement to design a phone for the future. The idea is simple, design a phone that is centred around a base, onto which “bloks” will be added. The camera is a blok, the battery is another blok, and the screen is another. These bloks are interchangeable, meaning if you like photography you are able to buy a camera blok of much higher quality which you can add to your existing phone base. Its founder, a Dutch Designer named David Hakken, has recently teamed up with Motorola for Project Ara; project Ara will be the PhoneBloks phone.
I think that this is a fantastic idea but one that has consequences for companies like Apple and Samsung. If this idea were in place, Apple and Samsung would design the bloks for each of the components of their phones. For example, the iPhone screen would become a blok and as would Samsung’s processor. Now users will get the best of both worlds without committing all of their money towards one phone or the other. Revenues would decrease, and if revenues are projected to decrease we can count the two largest players in the industry out, as well as the idea for PhoneBloks.
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Photo can be found at:
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