Snapchat has gained an immense number of users over the past two years. Trevor Casey comments on Snapchat’s recent success and its message to the public. With a growth in messages from 60 million per day to 350 million per day the potential for Snapchat doesn’t look to be slowing. With that many exchanged photos, the opportunity for advertising revenues is obvious. The way I see it, Snapchat will have to develop a method of advertising that doesn’t interfere with  the user’s experience. This is a difficult problem that many mobile apps have faced; Facebook does not advertise on its mobile app, either. As Trevor notes, Snapchat “is everything investors look for, except public.”. Snapchat is holding off on going public, they also recently declined a 3-billion dollar bid from Facebook. I am interested in seeing what Snapchat has planned, after passing off on a huge deal. If I were CEO of Snapchat, it would be time to begin testing advertising methods for the application. By showing the ACTUAL potential of advertising revenues from the app, the photo-exchange kingpin will be able to attract a big much grater than 3-billion dollars.

The article used in this post can be found at: 

https://blogs.ubc.ca/trevorcasey/2013/11/13/snap-what-snapchat/

Photo can be found at:

http://orangejuiceinbishopsgarden.com/blog/wp-content/uploads/2013/07/snapchat-image.jpg