In hopes of preserving the Arctic habitat for the many wildlife, particularly polar bears, Coca-Cola has invested in a new multimillion-dollar project promoting awareness about climate change. Coca-Cola proposes to redesign their brand colour from red to white and intend on donating $2 million to World Wildlife Fund over five years as part of the partnership as well as matching as much as $1 million in donations from the public. Furthermore, Coca-Cola will be cooperating with WWF to reduce water use and lower carbon dioxide emissions to green the company and minimize the company’s effects on global warming.

I believe Coca-Cola’s recent proposal is beneficial to not only the environment, but also to the overall company. With green goals in mind, Coca-Cola will flourish as an environmentally friendly company. Thus, environmentally conscious consumers will be more inclined to purchase their products, generating more profit for Coca-Cola. Furthermore, since Coca-Cola is a well-known brand which is recognized worldwide, consumers may also be influenced by the company’s green intentions and follow suit. Referring to Class 14, Coca-Cola achieves sustainability environmentally, socially, an economically. Environmentally, Coca-Cola reduces their carbon footprint, while socially the company opens a market for consumers who are environmentally conscious and together the company achieves economic growth. Coca-Cola enters a green market and has the opportunity to grow and prosper further.