RE:HTC in the competition

This post is a comment to Ruru Lee‘s blog HTC in the competition

I used to be a HTC cellphone user, so I was interested in Ruru’s article about HTC.

It says HTC’s net profit has fallen 79% and the competition in smartphone market is getting fiercer, HTC is rivaling against a few experienced and powerful competitors like Samsung, Apple and Nokia. In terms of technology, it is quite difficult for HTC to improve a lot to beat its competitors up in such a open market where the competitors have equal level of innovation. So I agree what Ruru stated in the article that HTC’s national marketing campaign with tailored phones to the Chinese, would twist the situation, which means HTC needs to explore a new market that more fits itself. Furthermore, personally I find HTC releases its new products frequently and every release does not have too much change compared to the last generation, so I would recommend them to focus more on their products’ quality rather than quantity, which will bring more surprises to consumers.

October 12, 2012Permalink 2 Comments

2 thoughts on “RE:HTC in the competition

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