Something that we can’t do as a VoterMedia blog (okay, something we can’t do well, if you remember our endorsement video) is create really cool videos that are sure to become! viral! and create! student! engagement!

However, what we can do is showcase/make fun of them all for you.

For more information on the referendum, check out our 2011 AMS Referendum page.

Case Study #1: What the Fuck is Tilt Shift, Anyway?

The AMS commissioned a super cool video to be made so that thousands of students will see it and get super stoked to vote in the AMS Referendum. I’m sorry, but I don’t understand what is so cool about this “tilt shift” thing. Apparently it is supposed to make UBC look like a menacing Polly Pocket but instead it just looks like you filmed from really far away. Yeah, I’m probably going to fail my Film Studies class.

Case Study #2: Awwwh, look at that cute kid who wants to be President!

This wins best video, hands down. Major props to the NO campaign for not shelling out thousands to create a video and doing a damn good job about it. This video takes on the spirit of American political ads, that is, not everything is true (Jeremy was sarcastically joking about his salary raise, for example). But, the little costume beard, black and white effect, and political seal are really all it takes to make this shit hilarious. Bitches are suckers for those chubby cheeks, right?

Our friends over at SyrupTrap have this to say:

Regardless of how you plan to vote this week, this video from the ‘Vote NO For AMS Fees But Yes On The UPass’ campaign probably won’t convince you to do anything except maybe thank your parents that you don’t have to live with a younger brother that is this annoying (and to shout at them if you do). The creators of the video use some younger kid to stand in for Jeremy McElroy, apparently making the argument that the AMS President’s request that you vote ‘Yes’ sounds equally ridiculous coming from both peoples’ mouths. What this video really does, however, is annoy the shit out of us.

Case Study #3: The Semi-Inspirational Video

The Ubyssey made a video of their own (OMG their video editor is awesome, have you seen his shit?) in an attempt to use their earned media to inspire the masses. Thumbs up for the flashy text and dolla dolla dolla bills signs, yo.

Case Study #4: The Presidential Videos

These VOTE YES videos are purely informational. Props to Jeremy for the purple shirt, but oh god that music is annoying. This is Jeremy talking about the fees, and there’s a whole slew of others talking about FAQs on their YouTube channel. Watch if you have the hots for Elin or Jeremy, otherwise it’s probably faster and more entertaining to read information.