Welcome to the Data Analytics & AI Research Group!
Our research group conducts exciting research on data analytics and AI.
With the advent of data-intensive platforms (e.g., social media, mobile, e-commerce, videos, robots), we are witnessing an unprecedented amount of data capturing consumer behaviors, business operations, and societal dynamics. Recent advances in AI (e.g., natural language processing, machine learning, computer vision, deep learning, generative AI) and the availability of computational resources (e.g., GPU, cloud computing) allow us to effectively and efficiently analyze big data, uncover business insights, and make data-driven decisions. This new phenomenon of business analytics creates opportunities and challenges for academic researchers and industry practitioners.
Our research aims to advance Business Analytics using AI approaches, thereby creating new theoretical knowledge and business value from big data (especially unstructured data). The main contributions are:
- To develop novel data analytics methods and frameworks:
- To study data-intensive platforms using analytics:
- To examine the economic and societal impacts of AI and IT in business and society: