As most people are aware, the exponential growth of technology is once again flexing its muscles as TV and cable packages are slowly becoming less and less desirable. Aarun Sandhu  recently posted a blog which analyzes a strategic move made by EastLink TV, a smaller cable provider, to try and compete with the larger companies. I feel as good as this strategy looks at first glance; it is rather obsolete in the sense that most middle to older aged customers have established a preferred provider. It would most likely be seen as too much of a hassle to make the big switch from what they know and trust is reliable to take a chance on the small, up and comer company. As for the younger people, the source of entertainment seems to be their computers and the internet where they can stream their favourite shows on demand and save costs while doing so. New cell phone companies have also made moves similar to this and they have proven unsuccessful in the long run. Despite the fact that EastLink TV is doing their best to appeal to the customer and their needs, I am afraid that this move is about 10 years too late.