Despite the challenges and frustration that can occur from group assignments, I thought it was a powerful tool to show us the reality of a business environment. Since group work is an unavoidable part of business, it was an excellent experience to test our skills, learn our weaknesses and collaborate our ideas. The way […]
In his blog, “Culpa Marketing: How to Win By Publicizing Screwups”, Rohit Bhargava made an admirable point about how companies should willingly and honestly apologize if they screw up. I thought this was an important topic given that everyone makes mistakes, but not everyone knows how to fix them. Murphy’s Law claims something will eventually […]
Immediately after glancing over Celine’s blog, “Guerilla Marketing- one of the most creative forms of marketing yet!” I thought of the Vancouver Aquarium. Celine explained in her blog how “Guerilla marketing thrives to reach consumers at a much more personable level than conventional advertising might, and wants the consumer (or viewer) to leave with a […]
Felix Baumgartner’s world breaking free-fall was the biggest risk Red Bull has ever taken. This life-threatening mission broke the speed of sound, set a YouTube record with 8 million live views, and left marketers all over the world in awe. What Red Bull was able to flaunt through the Red Bull Stratos project was […]
In Vancouver 1971, six mountaineer’s came together and founded Mountain Equipment Co-Op (MEC). For those who are not familiar with MEC, it is a co-operative that sells outdoor recreation gear and clothing exclusively to its members. It is a retail store that strives to encourage and inspire Canadians to step outside and live active […]
Vitaminwater uses colourful, sleek bottles with appealing text to stand out to consumers. By using flavor names such as “endurance”, “focus” and “balance”, we as consumers automatically think we are choosing the healthiest drink in the marketplace. As a previous consumer myself, I automatically think “healthy, smart, motivational and rejuvenating” when I see these attractive […]