The blog, Ideas in Action Blog,  gives insight as to how a big company such as, Starbucks, reaches out to its customers.  Readers can leave comments, which are valuable feedback to the company, under the post. Comments allow the company to reflect on which products are popular and potential complaints, similar to a survey conducted through market research. The blog also lets its readers know about special promotions and new products through posts from the product manager. This blog post, for example, talks about the holiday beverages promotion that Starbucks is offering this year.

Furthermore, the blog also serves as a news outlet for Starbucks. A special thing about Starbucks’s blogs posts are that some are written by product managers! This blog post chooses to close with a question, “What’s your favourite holiday beverage?”. By doing this, the blogger encourages readers to comment below; hence enforcing what I mentioned previously about market research. Through these comments, Starbucks can be inspired to create and improve their beverages.