Tag Archives: Blog

Delicious Eggs! (not the type that comes from a chicken though)

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I’ll start this off by saying this. “I’m not a big fan of candy and sweets” – probably because my parents used to scare me by talking about getting cavities and then having to see… the dentist. Like some kids, I am also afraid of dentists and their (dental) drills medical equipment. But every year, around Easter, I, too, like Samantha also see a lot of commercials and in-store promotion
for these…

and these…

There would always be a whole aisle full of chocolatey sweets and sugar-coated candy tempting me.

Aside from that though, I absolutely agree with Samantha that these eggs are intensively distributed when they appear and the stores are able to mark-up the prices for these chocolates due to the limited availability time. The commercials, the nearly ubiquitous product, and the association with Easter serve to remind consumers of the limited time of its existence and create demand.

One day, a friend of mine invited me to try a mini egg. Très délicieux! To be honest though, as adorable and delicious as it was, I can’t justify paying $1.99 for 42 grams. Maybe that’s just me and by fear of the dentist?

Starbucks – Ideas in Action Blog Continued

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This is about the communication process of Starbuck’s Ideas in Action Blog (For the unrelated part 1, click here).

Starbucks, the sender, chooses to use the Internet as their communication channel when interacting with the public and their consumers, the receiver. The transmitter, in this case, would be the blog writer, Andrew L. The feedback loop is completed when the consumers choose to buy Starbucks Tribute Blend® at the store, meaning that the message in the blog was received loud and clear.

From reading this blogpost, I started to realize that it follows the AIDA model. It creates awareness for the product and the value behind it leading to the consumers’ interest in the product and the meaningful story behind its creation, particularly with the blogger’s choice of descriptive words to convey the feeling of luxury (i.e. “limited time”, “sun-dried”, etc). From this, we get desire on the consumers’ part to support this product and its vision of incorporating the world into one blend. Eventually, leading to an action where the consumers purchase it for the aforementioned benefits. Well, to be honest, the story was definitely interesting and has sparked interest, my interest at least. Who would’ve thought that a coffee blend would have such a special story behind it (I just thought it was for purely money-making purposes :P).

“Every picture has a story”

– actually let me tweak that a bit –

Every blend has a story.

Starbucks: Reaching Out to the Public

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The blog, Ideas in Action Blog,  gives insight as to how a big company such as, Starbucks, reaches out to its customers.  Readers can leave comments, which are valuable feedback to the company, under the post. Comments allow the company to reflect on which products are popular and potential complaints, similar to a survey conducted through market research. The blog also lets its readers know about special promotions and new products through posts from the product manager. This blog post, for example, talks about the holiday beverages promotion that Starbucks is offering this year.

Furthermore, the blog also serves as a news outlet for Starbucks. A special thing about Starbucks’s blogs posts are that some are written by product managers! This blog post chooses to close with a question, “What’s your favourite holiday beverage?”. By doing this, the blogger encourages readers to comment below; hence enforcing what I mentioned previously about market research. Through these comments, Starbucks can be inspired to create and improve their beverages.