When the new Nearly Naked Foundation by Revlon came out, many beauty gurus on Youtube claimed it to be a great duplicate for high end foundations because of their very similar textures, coverage, and wearing power. As a result of this similarity and the fact that consumers can purchase it at a fraction of the price of high end alternatives, this new foundation has been gaining a lot of attention in the blogging and YouTube world.

Drugstore cosmetics companies operate in a very intensive distribution intensity and Revlon is no different. However, Revlon has chosen to mainly focus on two main product categories: lip products and face products. Revlon sections of the drugstore also have samples and testers for every product which is unlike most drugstore makeup brands who do not offer this service. Revlon products also tend to be priced on the higher end of drugstore products however, depending on the store that is carrying this brand, promotional discounts and markdowns do occur as well. In many stores, the new Nearly Naked Foundation is placed right next to the very well loved and known ColorStay Foundation which is also by Revlon, leading regular and loyal customers of the ColorStay Foundation to notice it and perhaps try this new foundation. This product is also available to be ordered online through the Revlon website and because customers would have trouble finding their shade since there are not sample testers to try, the company has developed an interactive system whereby the customer can find their appropriate shade by answering a couple of very simple questions online.

https://www.youtube.com/watch?v=a1NJQ1LwTS4&list=UUXGVsie-SIk3e3wJmUTyEhw&index=2