What does VIB stand for, you ask? Very Important Beauty Insider of course! The one-stop shop-all, high end beauty store that carries everything from skincare and makeup to manicure essentials and hair styling must-haves has ever since, been top notch in adding value to its products and shopping experience for consumers. Walk into a Sephora store and the first thing customers notice is the availability of samples for every product in every shade/colour so that consumers can find the perfect one for themselves. In addition, Sephora also offers the expertise of beauty gurus in-store who can help customers find a product that is suitable for them. Walking out of the store with the classic black and white shopping bag with bright red tissue paper stuffed in the top also fulfill’s people’s esteem need. The Sephora brand is like a promise to it’s beauty insiders of quality,and valuable products that they can feel confident in using; if any product falls short of the customer’s expectations they can easily return it through the hassle-free return policy, thus building the trust between the company and its consumers.

In addition to the shopping experience in stores, Sephora also offers websites for both the US and Canadian populations. Products online feature a detailed description as well as many customer reviews from those who have purchased the product before. These reviews make searching for information much easier for a potential buyer which adds value for the consumer. Sephora also provides professional beauty tips and trick, including how to use certain products, through its YouTube Channel which allows customers who have bought their products to get the most out of them.

https://www.youtube.com/watch?v=N_VspfsdMbk&list=PLY7g-CCAa6E5zLNib5m90uiXw5OEVQgGz&index=3