I really felt that the Marketing Plan assignments were a very applicable way of learning the course material because we had the opportunity to consider all the theories we had learned about in the context of a real company. Especially with our video assignment, it gave us the chance to offer recommendations to the firm (based on what we had researched and the targeted segments we had selected for the previous assignments) that were reasonable and realistic to be applied in in real life.

Our team was wonderful. In fact, I think that in our section, our team was the only team that still sat together and regularly interacted with each other up until the last day of the course! Like any team assignment, the challenging part was that all of us had differing ideas and visions and some of us were even so headstrong to proclaim others’ ideas to be unintelligent. However, after discussing again and again (and not only on the topic of our assignment, but also pointing out if someone’s feelings have been hurt and all the other emotional aspects of teamwork) we were able to function as an amazing team after the first 1 or 2 meetings.

As for myself, I really tried to let go of the typical “team leader” position that I am usually stuck with due to unenthusiastic team members, and I felt like this helped our team function almost flawlessly. Different team members just kind of naturally became in charge of things (Seung Hyung booked all of our meeting rooms and times, Yvette took all the meeting minutes, I monitored our facebook group which was our main source of communication, etc.) and at different stages in an assignment, each of us took on different roles.

I really only have two important takeaways from this teamwork experience:

1. Always assume the best of members, be it their capability in performing their part or their willingness to take on a role

2. Communicate frequently.

That’s all for now. This class was a blast, the assignments were educational (in an interesting way! haha), and our team was super.