Today I would like to talk about marketing, which is one important part of doing business. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. In my words, I think marketing is an activity happening while creating, communicating, spreading, and exchanging products, which provides profit to customers, consumers, working partners, even the whole society.

I would like to talk about one piece of news relating to marketing.

Recently, food industry like milk and dairy is hurt due to bad quality, including the frequent occurrence of various trades before the product safety issue. Unfortunately, especially in China, due to the rapid economic increase in the past 30 years, the quality of goods cannot be absolutely perfect.

Events like this always happen, and they truly hurt company’s brand and reputation. While doing marketing, consumers’ opinions will change over time and happening accidents, then change their decisions about buying products from which company. However, after analyzing, it seems not a bad thing for a long-run period. “Crisis will enable enterprises to develop higher product quality standards”, which means when the company meets some trouble, it will try their best to get it over, and the products in the future will be much better than now, which can be regarded as one benefit to consumers.

References:

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/an-overview-of-marketing-1/introduction-to-marketing-18/defining-marketing-106-6816/

http://news.frbiz.com/the_next_step_in_business_communication-390142.html

While talking about First Nations, I feel pretty familiar with this topic because I have thought about it since I was in high school. It has been a long time for people to consider this problem because we cannot find a right way to solve this until now. In the past, First Nation people really suffered pain of losing their own culture and festivals, which are the soul of themselves; however, due to the assimilation, they have to abandon it. What’s more, their children had been treated unfairly, after reading the article introducing the background of First Nations, I was shocked and sad about what they faced in the past.

Fortunately, the government realized what they did making the society even worse than before, so they chose to publish the Indian Act, but it is still unfair to aboriginal people. Problem came again, how to clear and solve the problem perfectly? Then the government provides a new Act called the First Nations Land Management Act to give confidence about keeping their reserves, which means the government will not interfere their life including using their land. Time goes by, the problem is still here that nobody could solve it our appropriately.

Actually, I think the First Nations are supposed to be benefited by the government because they have endured so much pain in the past, and the government has done what they could do to change their opinions, to make them confident about their future. The land seems to be the biggest problem, and it will be the most important thing they are going to solve in the future.

One important thing that should be mentioned is about the economy of  the reserve. The First Nation still rely on producing some raw materials like cutting trees and hunting wild animals, and that is not efficient at all. What’s more important, they need to trade with others to make money so that they can survive, and the Canadian government is the most powerful strength that can provide help. In my opinion, ss time goes by, the First Nations would like to believe in the government so that they can make great progress together one day.

References:

http://www.cbc.ca/news/canada/background-the-indian-act-1.1056988

http://www.vancouversun.com/news/metro/Unilateral+park+declared+Tsilhqot+includes+Prosperity+mine/10192766/story.html

I read an article named “How to select a tax professional for your small business” from Entrepreneur website. It explains clearly how important accounting is while running companies, “If you own a business, it is critical to find a tax preparer who understands the tax implications of owning a small business as well as your particular needs in order to establish a beneficial relationship.” For every company, we need people to calculate a lot of stuff like current assets and fixed assets, and how much profit we can make, and how much we might lose. It is also important to know tax preparers’ backgrounds: “How long have they been in the business? Lived in the area? Do they stay in a community for a long period of time? Are they involved? What do their references have to say?”

References:

Needles, Belverd E.; Powers, Marian (2013). Principles of Financial Accounting. Financial Accounting Series (12 ed.). Cengage Learning.

Accounting Research Bulletins No. 7 Reports of Committee on Terminology (Report). Committee on Accounting Procedure, American Institute of Accountants. November 1940. Retrieved December 31, 2013.

https://adminet.uchicago.edu/fasmanual/docs/9.a.0.shtml

http://www.entrepreneur.com/article/237850