Today I would like to talk about marketing, which is one important part of doing business. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. In my words, I think marketing is an activity happening while creating, communicating, spreading, and exchanging products, which provides profit to customers, consumers, working partners, even the whole society.

I would like to talk about one piece of news relating to marketing.

Recently, food industry like milk and dairy is hurt due to bad quality, including the frequent occurrence of various trades before the product safety issue. Unfortunately, especially in China, due to the rapid economic increase in the past 30 years, the quality of goods cannot be absolutely perfect.

Events like this always happen, and they truly hurt company’s brand and reputation. While doing marketing, consumers’ opinions will change over time and happening accidents, then change their decisions about buying products from which company. However, after analyzing, it seems not a bad thing for a long-run period. “Crisis will enable enterprises to develop higher product quality standards”, which means when the company meets some trouble, it will try their best to get it over, and the products in the future will be much better than now, which can be regarded as one benefit to consumers.

References:

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/an-overview-of-marketing-1/introduction-to-marketing-18/defining-marketing-106-6816/

http://news.frbiz.com/the_next_step_in_business_communication-390142.html