In the National Hockey League, the Boston Bruins are looked at as “the team to beat” year in and year out. There are many reasons why their organization is so respected by other teams and why other teams fear them so much. One of the main reasons they are so successful is that they have built a certain culture into their entire organization. They have been nicknamed “The Big Bad Bruins.” They pride themselves on being a strong, physical and tough team to play against. This is a huge reason why they have had so much success. If your team doesn’t have an identity then you will not be successful. Weaker teams only have a few good players but do not have that sense of unity that teams like Boston have. They may not be the most skilled or do things the prettiest way but they work together and all have one similar goal in mind. That is winning the Stanley Cup.
This is the Boston Bruins team identity and what they are known for across the league.
Similarly to the world of professional sports, the business world can use this philosophy to be successful also. Integrating a certain culture into a company should be high on the CEO’s to-do list. Employees need to represent their company’s values through the way they interact with customers. They cannot be ignorant and unreliable or else the company will lose these direct customers and possibly future customers due to them. If the employees perform their duties the way they were instructed to do then they will be rewarded. For example, the company Zappo’s (Online Shoe Company) wants everyone to feel equal in the company and want it to feel like a second home. They offer things like free everyday meals and free medical insurance. The CEO has the same office space as any other employee and only makes $36,000 a year. Their goal is to raise the entire company’s morale which will ultimately increase performance. The culture they are implementing into their company is that everyone should be happy and enthusiastic when ding their job.
Comparibly, the Boston Bruins ad Zappos both have one common plan. That is to establish a certain type of culture throughout their organizations.Both in the sports and business world’s success depends on how well your team works together. If your whole team doesn’t have the same mentality then your system will not work and there will always be someone better. To stay on top you have to go above and beyond anybody else in your industry.
Source(s) Used:
Lentile, Sal J. “The Boston Bruins Philosophy: You’re All In, Or You’re Out.” TheHockeyDaily.com. N.p., 16 Sept. 2013. Web. 10 Nov. 2014. <http://thehockeydaily.com/boston-bruins-philosophy-youre-youre/>.
http://thehockeydaily.com/boston-bruins-philosophy-youre-youre/