Using social media as a marketing tool can help business to expand their market.

Sephora, the world-wide known cosmetics retailer, is famous for its pressure-free shopping experiences and wide range of brands and products. When it comes to social media marketing, they choose Pinterest over a lot others. This is due to all the data they gain from research, they found the customers of Pinterest spend 15 times more on their products than Facebook or other social media. After finding out, Sephora immediately incorporated Pinterest into marketing strategy. The commercial impact is significant.

“the reality is when you’re in the Pinterest mindset, you’re actually interested in acquiring items, which is not what people go to Facebook for.” Sephora said. Yet, Facebook continues to be a great customer interaction tool.

When using E-commerce, companies need to be aware of the potential customers behind it and company’s feature itself. The users of Pinterest is looking for purchasing, while Facebook is more concentrating on their bond between others. Sometimes, Printerest will lead to more sales; others, Facebook comes on top.

Pinterest: Sephora Pintboard

Pinterest: Sephora delivers a beautiful expercience for pinners

Picture source: http://sephora.com