Finally in the latest Interbrand ranking, Apple becomes the world’s most valuable brand this year.

Like what Jaz Frampton, the CEO at Interbrand, said in an interview, it was only a “matter of time”.

Brands’ value tells us more than the impressive financial performance or the climbing number on stock market. It is the impression you make on customers. It grows out of the essence of products.

The extremely strong brand loyalty Apple has is what makes it to the top. It is not just favorable among its customers; it is loved.

Technology is accelerating faster and faster every day. With all the strong competitors like Sony and Samsung, Apple still keeps running towards the top. They are selling more than computers, phones or technology. They are selling ideas. Most of time, people are not purchasing Apple just for its products. They are buying the unique, friendly, humanistic experience Apple offers. All the design, purchasing experience, packaging, are fitting into Apple’s carefully constructed brand identity.

CBC News: Apple surpasses Coke as world’s best brand. Sep 30, 2013

The New York Times: Apple Passes Coca-Cola as Most Valuable Brand. September 29, 2013

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