I was immediately intrigued by my fellow classmate Jessica Pan’s blog post on “Phones Before Wallets” because smart phones nowadays play such an enormous role in our everyday lives. We use our phones as a map, camera, music player and even as a flashlight!

Apart from all these uses, mobile phones do indeed have a significant impact on how consumers make their decisions because of their ability to connect people globally through online forums or review sites which consumers can access in order to help them make their decision. People can share their experiences with others whether it regards a hotel stay, the pros and cons of a new speaker or the latest lipstick from Revlon. These online discussion platforms give consumers an additional source to find more information on what they are buying from objective viewpoints rather than information from the company itself.

Jessica mentions that “a company must be prepared to spend more money and effort on making itself phone-accessible”, which I completely agree with as the statistics from MobiThinking show that 105.8% of the US population are subscribed to a mobile service. This massive percentage of mobile users highlights the extreme importance of companies focusing on interacting and accessing consumers through their phones.