Month: October 2011

I was checking the blog  of my group members in order to do this one and came upon the blog of Sean Goodall and his blog about KIA. The ad that he presented on video was so catchy because that song is very popular amongst young adults, and also very related with the whole video game theme scenario. This ad I believe it targets the young adults, like university students. The price of this KIA car makes it affordable and also is a product that represents part of you, since you can do a lot of modifications to the car with the preferences you would like. As Sean also said it, I believe this ad does not target people over 30 because they would have not relate the music and video games with part of their lives. The ad in itself is completely different from other ads and that is definitely what KIA is trying to do, differentiate themselves from the others as “we are this cool brand”, and i certainly  think is effective.

Classmate link https://blogs.ubc.ca/seangoodall/2011/09/23/kia-soul-targeting-new-drivers/

The new Rapha line for Autumn/ Winter 2011 features exciting new products, updated specifications for existing Rapha classics and rich seasonal colourways. Highlights include new collections for Pro Team Winter Training, Pro Team Cross and Rapha Luggage. Rapha is a well know brand in the cycling community because they have the best clothing line available for a cyclist. Whether its a jacket or a jersey , rapha products comes on top of any other line of brands. You pay for what you get for, yes it is also known that Rapha clothing is slightly expensive than average, but you are getting the best quality in cycling clothing. With this wet and cold days in Vancouver it is important to be well suited for the ride in order to make it enjoyable. This Autumn/Winter line will not dissapoint, check it out!  http://www.rapha.cc/shop/new