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Just Because Managing Social Media Reference Services

Information Is Not An Island

I really, really wanted to title this post “The Short Second Life of Amy Ashmore,” since hanging out in Second Life did in fact feel a lot like a poorly written vampire novel (sorry, Stephenie Meyer). Watching my avatar fly around, I even felt a bit like a vampire – I had become something other than myself (and markedly less human-looking) and was zooming around in a world where no other people seemed to exist.

I managed to resist the urge, however, (although clearly not the urge to tell you about it), since what I really am interested in is one particular aspect of Second Life: the concept of Information Islands. This spatial metaphor troubles me. Information should not be an island. Ideally, it should be available anywhere, anytime, whenever it is needed. The whole concept of having information seeking be a part of this virtual world suggests (to me) the premise that information should be available anywhere. But by using the concept of information islands, Second Life seems to be reinforcing the idea that information can only be found in certain locations (ie. a library), and that even in a virtual world these locations are physical.

Of course, Second Life is not alone in this – the web is populated with spatial methaphors: websites, postings on walls, dashboards. I guess I was hoping that in an immersive virtual world, we might get away from this, at least when it comes to information. No such luck.

Admittedly, I have absolutely no personal interest in Second Life and would never choose to be in that environment outside of a professional capacity. But even assuming that users were already there, the software and design seems to add steps to accessing information, not remove them. Both times that I went to Info Island, I found it empty. Eerily so. Does that mean the users in Second Life have no information needs? I doubt it. But why manoeuvre yourself all the way over to Info Island when Google is just a browser click away? (I found manoeuvring myself anywhere at all to be a challenge). I’ll pick ease over immersion any time, and judging by the fact that hanging out on Info Island felt like being Tom Hanks in Castaway except with more buildings, I’m guessing other Second Lifers feel the same.

But wait. Moving away from physical spaces. Isn’t this what many librarians are trying to do with information in the real world? I’m not saying there’s no place for the reference desk – after all, I spend my days sitting behind one. But in the real world, users don’t have to go there every time they want to know something. They can email. They can chat. Maybe they can even tweet their information needs. In the real library world, there is certainly a huge push to see the library as more than a physical space. So why replicate the physical space in virtual environments? Now, I realise that providing information services isn’t what Second Life was designed for. But that doesn’t mean there aren’t ways to move beyond these constraints. It’s also possible that there are a whole slew of Second Life information-seeking features I just don’t know about. But I certainly couldn’t find them. So what gives, Second Life? I want to get off this island.

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Just Because Managing Social Media Reference Services

Personal Aggregation vs. Mediated Aggregation

This week in LIBR 599M, we were asked: Is aggregation a new role for librarians? Haven’t we always gathered, organized and used classification systems, integrated information? If we take aggregation to mean a combination or composite of date from a number of sources, then I tend to agree that aggregation is not a new phenomenon for librarians. Using this definition, traditional tools of librarianship like indexes, encyclopedias, and even subject guides can be described as aggregated content.

In what ways has Web 2.0 changed the ways in which information is aggregated? I see three important differences (although there are probably others):

  1. The kind of information that is being aggregated has shifted – user-generated web content has become increasingly significant
  2. The speed with which information can be aggregated has dramatically increased
  3. And, although this is more debatable, I would argue that who is doing the aggregating may be shifting. That is, users, rather than librarians, are aggregating their own information.

Now, I’m not suggesting that people have never created their own personal learning tools and that this has always been done by information professionals. That’s not true. But the new reality is that what used to take years to compile might now take only minutes. This massive shift in speed and ease, combined with a substantial change in the amount and type of content out there, means that increasingly I think people are finding their own ways to pull together the information they need, rather than requiring the library to do it for them (and I am making an enormous generalization here which is certainly true of everyone). Now, after suggesting that aggregation has historically been a role of libraries, I don’t mean that this is no longer the case. In the recent CARL/ARBC environmental scan of academic libraries which I assisted with, RSS feeds were the only tool we found to be used by every single library we looked at, and I’m sure these feeds are incredibly valuable. But I would also guess that a not-insignificant number of students and faculty at these universities also use personal RSS feeds to aggregate self-selected content. These feeds are personally tailored to the interests of each individual user.

Let’s take my own RSS feeds as an example. There’s a lot of stuff about libraries in there, but also updates from The Sartorialist, friends’ blogs, and music reviews. No library in the world would provide me with this exact mix in a single feed – but I easily have the power to create it myself. When I really want to point out here is that there is a difference between my personal aggregated content and that mediated by others. As Lorcan Dempsey writes, “One clear development is a blurring of our social, business, learning and educational lives as the pattern of our communication and interaction across time and space changes.” Both self-selected and mediated content can be very valuable, but they likely serve slightly different functions. So maybe part of the real power of Web 2.0 is (bad joke alert) the possibility of having your aggregated cake, and reading it too. For libraries, we need to know how to use new tools to access new information, but it’s clear that we can also have a role in teaching our users how to do the same.

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Just Because

The Top 5

“VinceWhat’s the name of your label?
Rob: Top Five Records.”

If you’ve seen the movie or read the book High Fidelity, you’ll know that one of the ongoing narrative elements is the use of Top 5 lists. This week in LIBR 559M, we were asked to contribute our top 5 uses of social media in libraries to a collaborative list which we created. But I love making lists (insert librarian joke here), so since this week’s module is about creation, I’ve created a few more “Top 5” library-related lists of my own.

Top 5 Videos:

  1. No Hope (Security Man…ual series from VPL)
  2. Roving Librarians
  3. Study Like a Scholar, Scholar (BYU)
  4. Librarians Do Gaga (UW)
  5. What is A Public Library

Top 5 Blogs:

  1. LISNews
  2. Librarian.net
  3. Blogging for a Good Book
  4. What I Learned Today
  5. Awful Library Books

Top 5 Uses of Social Media for Teens:

  1. Teen RC
  2. Darien Library (specifically the TeenCast and Made sections)
  3. Allen County Public Library (especially Bella’s Book Club)
  4. My Own Cafe – Southeastern Massachusetts Library System
  5. Seattle Public Library (great Push to Talk Blog and podcasts)

I should note that these are largely based on things I read or knew about already – if you have other ideas to contribute or have your own “top 5” I’d love to hear it!

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Just Because

If libraries are the next big thing, is social media behind it?

By now, many of us in the library world are familiar with Linda Holmes’ NPR article about libraries as the next big pop culture wave, after cupcakes. And I’m all for it. I love libraries even more than I like cupcakes. And you should know that I really, really enjoy cupcakes.

But what I want to speculate about today is: If libraries are “in,” is social media really at the heart of this? I think it might be.

I was first made aware of Holmes’ piece through one of my many daily RSS feeds. Before I knew it, the article was zooming around the internet (or at least my library-centric corner of it), being sent out on listservs, tweeted and re-posted on facebook, and blogged by librarian bloggers around the world. Oh wait, kind of like I’m doing right now.

And then there was the starting point for Holmes’discussion: the YouTube videos. First there was Librarians doing Gaga. Then the Old Spice man had something to say about libraries, and Brigham Young University wanted us to study like a scholar, scholar. Things so popular, they were shared by people with no connection to libraries whatsoever (at least according to the extremely scientific evidence of my Facebook News Feed).

So it would seem that social media is certainly helping us to make libraries popular though online sharing. But how does this fit in with Holmes’ 6 pieces of evidence as to why the libraries (and librarians!) are bound for stardom?

  1. Libraries get in fights.Yes they do. And their fights have share toolbars and twitter archives, so that everyone can join in.
  2. Librarians know stuff. And now they will use social media, as well as traditional means, to tell you about it and let you ask questions.
  3. Libraries are green and local. And they blog about being green and local.
  4. Libraries will give you things for free. Libraries WANT to give you things for free, and they can promote those free services using every available means.
  5. “Open to the public” means “some days, you really have to wonder about people.” For better or worse, many librarians share anecdotes about  serving the public in online spaces.Scott Douglas made a career out of it.
  6. There seems to be a preposterous level of goodwill. Most librarians like to share. Now they’re collaborating using wikis to make sure everyone has the best information out there.

Admittedly my tone, like Holmes’ article, is lighthearted. But I do believe that social media is allowing libraries to promote themselves in new ways, and that this is hopefully leading to greater recognition in popular culture. So bring on the “happy-fuzzy pop-culture stories.” And pass the cupcakes.

Image: “Montreal Twestival 2009 Cupcakes.” Flickr. Web. 22 July 2010. http://www.flickr.com/photos/clevercupcakes/3920802507/

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Just Because

Hi everyone!

Over the next 6 weeks, this will be my space to discuss social media at thoughts stemming from my participation in LIBR 559M: Social Media for Information Professionals. Welcome!

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