Samsung and Apple have been close competitors in the tech industries for many years now. They have also experienced many lawsuits regarding the designs of their smartphones, tablets and computers. Cases over patent infringement are now a routine between the two companies on a global level.

Though, Samsung does not stop there, recently it copied the original iPhone ad from 2007. Though it may seem like a total coincidence, after examining the ads closely they are quite similar. In the iPhone ad the advertisement showcased a traditional looking device, montage of movie and TV characters talking (on a telephone/phone devices) and then introduced a new device. After 6 years now, for the Samsung Galaxy Gear, the ad strategy is similar. Keeping the fact that the Samsung Galaxy Gear looks too similar to the Apple Touch Screen Ipod Shuffle this is not the first time “SameSung” has copied an Apple ad. Last year, Samsung hired the same actress as Apple in their ads.

Conclusion?
Apple: +1
Samsung: -15

Sources:

1.)  “Samsung Galaxy Gear Ad Copies Original IPhone Ad from 2007 [SameSung].” Obama Pacman RSS. N.p., 07 Oct. 2013. Web. 07 Oct. 2013. <http://obamapacman.com/2013/10/samsung-copies-2007-iphone-ad/>.

2.) https://www.youtube.com/watch?v=6Bvfs4ai5XU

3.) https://www.youtube.com/watch?v=B3qeJKax2CU