Common Threads for a Better Future
Patagonia was founded in 1973 by Yvon Chouinard. It has been long known for its environmental stewardship, in part, co-founding 1% for the Planet (Yvon Chouinard). Chouinard’s company is continually forcing customers to expand the way they think about consumerism. In 2005, Patagonia started the Common Threads Partnership, a partnership between Patagonia and its consumers. Upon the purchase of a Patagonia product, they hope that customers will join and help in their mission of environmental and social responsibility. With progressive marketing campaigns urging potential customers not to buy their product,…read more