In a post on Kelly Huijia Yang’s blog, Lululemon was supposedly supporting their new sheer nirvana yoga pants line that were incredibly see-through, as this was revealed when a couple of angry American customers wore underwear over the yoga pants to showcase this protest. However, the founder of Lululemon, Chip Wilson, supported these pants and allegedly claimed that these jealous women didn’t realize that “some women’s bodies just don’t actually work for it (the pants).”
Oh no he didn’t!
Customer relationships are a big part of a business scheme, and vital in making sure the business keeps a good reputation and maintains profit levels. Customer relationships do not only help these, but they also showcase the importance of making customers feel like they are valued and maintaining vital interaction between producer-consumer chains. Keeping customers at a good level will ensure brand loyalty and consistent demand. If Lululemon’s founder really made this statement, this would heavily impact the company in a similar fashion to that of Abercrombie and Fitch. abercrombie’s customers were angered when the founder/owner/CEO mentioned that the clothes and accessories they sell were simply not for “fat” people or people under a certain size.
Not only is this harmful to the company’s sustainable business future but it is also harmful to the self-esteem of many women out there. This not only impacts the business market but could also cause social disorder.
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