Olivia Boon Tze Chuin's Blog: COMM101

An online definition of corporate social responsibility defines CSR as the corporate belief that a company needs to be responsible for its actions – socially, ethically, and environmentally. This means that the company must ensure their actions are sustainable for the future, and provided for a greener world for both them and their customers.

Walmart has recently announced its future implementation of transforming their buildings’ roofs into green research labs. Over the next 2 or so years, researchers will get a chance to work on top of a Walmart roof and collect valuable scientific data from the green houses there. Scores of sensors and weather stations will be placed on Walmart’s Hayden Meadows store’s 40-something-000 square foot green roof, and Walmart is hoping this will be as successful as their 70,000 square foot green roof in Chicago. This research project will lead to vital information being extracted in order to determine how to build better green houses, roofs and conditions in the future.

Not only is Walmart generously helping such a cause, they are also improving their reputation in the eyes of consumers all around the world. Consumers will be keen to support Walmart in order to keep it going so their greenhouse research can continue, and loyalty will increase, as consumers look up to Walmart for offering their noble services. This strengthens Walmart’s value propositions, customer relationships and also better their core business values and corporate social responsibility, possibly allowing a more sustainable future, as well as profit levels.