What did you learn about teams, yourself, and marketing?

I learned how much work goes into studying the immediate and macroenvironments. To be honest, I didn’t completely believe Tamar when she said she spent 45 minutes out of a one hour consultation appointment learning about a company’s environment. But now I can. I also learned the importance of not working backwards in marketing, because you won’t come to the best conclusions.

What skills did you enhance or develop, if any?

I developed by video making/editing skills as I learned a new program and finished the marketing video all in one day.

What would you do differently next time?

Next time, for assignment 1 I would research the industry’s environment, rather than looking into the company. For example in CDSTEP, I researched the company’s culture rather than the culture of the consumers.

What are your top takeaways?

My top takeaway is to do extensive research about the industry and the consumers first. Then come to conclusions. Don’t have ideas for change first and then try to work backwards.