During our tutorial, we talked about the Value Proposition of firms. Specifically, we talked about Google Plus (+) recently entering the social networking market, and we discussed how it is able to compete with Facebook.
It is quite neat to look into the differences of these two social networking websites because from a broad point of view one can say Facebook and Google+ are just the same thing. In reality there are points of differences (and parity) within different companies.
Although both Google+ and Facebook have different features that benefit people in different ways, Google+ focuses on privacy because it realized that more people are concerned with it. The “Circles” feature allows people to gather and separate single groups of contacts that they can selectively share content with. Also, “Hangout” allows people to meet online as a substitute for a meeting in cafes.
It may seem difficult to believe that Google+ will become more popular than Facebook due to Facebook’s strong brand recognition and loyalty, what’s unique about Google+’s strategy is that they aim at a small segment of people, that is, people who want more privacy and people who frequently have social gatherings in cafes.
http://www.besttechie.net/2011/06/29/google-plus-compete-facebook/