Eco-friendly cars from Volvo

October 1st, 2010 by Catherine Hsu

This advertising campaign launched by Volvo displays several images of Volvo cars with an animal lying on its side on top of the hood of the car. The message? To inform the public that Volvo has gone eco-friendly.The following are some images from the campaign. They feature several wildlife animals assuming, what I like to call, “the Mermaid Position”.These ads do stand out in that they juxtapose a creature from nature, and a man-made, polluting machine, united and existing together in harmony. Even Volvo’s tagline “for life” could be seen as a double edge sword – it could be interpreted as a useful tool for humans during the course of our lives, or it could be interpreted as an advocate for all things living. Although the latter may not have been Volvo’s intentional message, the advertisement could certainly be perceived that way.