When approaching the business market with an emerging company or product, incorporating a new market strategy is beneficial. An example of this is the new concept of “feeling good”, appealing to Corporate Social Responsibility . The idea of companies profiting while achieving honourable status has began trending internationally. Companies have begun focusing on promoting themselves as a principled company that cares for societal issues. However, companies are hesitant to sacrifice profits for social responsibility. Reluctant to change, companies fear the improper balance between value and sales, viewing them as replacements instead of as a cohesive attribute.

http://www.ohsu.edu/xd/about/dchf/fundraising/nike-freestyle/

There have been many successful cases of companies advocating social responsibility. Such companies include TOMS and the Nike Doernbecher Freestyle Collection that has been ongoing for 9 years. This collection includes runners where previous hospital patients design their own shoes in which funds will be donated to the hospital.

However, this makes one wonder whether it is truly just to present a “feel good” approach to customers while prioritizing revenue.  Rather, is it ethical, to cover profiting intensions behind the mask of being societally virtuous.  Personally, I find it ironic and deceiving how companies practice “principled” approaches to business but with an unprincipled objective.

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When attempting to obtain a job, do specific attributes create a competitive advantage over others?

Recent studies prove that appearance plays a strong role in one’s career. Statistics show that predominately in men, every additional inch in height results in a 2.5% raise in income. It is easier for taller individuals to command respect and leadership than a shorter party. Therefore, if all other things being equal, promotions and higher paying jobs will readily be presented to taller. In the past, height was likely associated with power thus many regarded taller individuals as more capable of protecting which has carried out to modern-day societal views.

http://www.visualphotos.com/photo/2×4605467/tall_businessman_looking_down_at_short_businessman_BLD066150.jpg

However, is it ethical to pick an individual in accordance to their appearance? In some respect, due to its universal acceptance, it is noted as a subconscious course of action. However this appears to play a large aspect of society and in my opinion should be changed to balance the power in our culture.  If one individual was to have higher qualifications for the job, it is only fair and essentially moral to offer that individual the job.  If this appearance-first concept continues, it appears that society is only becoming more conceited.

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http://articles.economictimes.indiatimes.com/2011-09-30/news/30229082_1_ceos-necktie-salaries