http://blogs.wsj.com/digits/2015/10/08/google-says-mobile-searches-surpass-those-on-pcs/?mod=ST1

“Google searches on mobile devices outnumbered those on desktop computers in 10 countries, including the U.S. and Japan.”

Comments:
Google is currently one of the most successful search engines across the world. It is convenient to search and the results always match with what users are looking for. Now that google have successfully developed mobile friendly search engine, the frequency of search definitely increases. For myself, on average, I use my mobile to search on google about 3-5 times a day. Mobile friendly Apps and websites has become essential to companies because not everyone carries a laptop around or have a computer with them all the time, but they would always carry their smartphones with them. Therefore, it is more likely to catch people searching or browsing on their mobile phones in their spare time.

However, developing a successful mobile search engine has its tricks. For example Google indicates that “The smaller screens of mobile gadgets leave less room for keyword-based ads, which is why Google earlier this year rolled out a new crop of mobile-friendly ads that rely on data, such as images, product specs and prices, rather than keywords.” The sizes and placement of words and images are especially important for users to have a good experience.