This post comments on Seth Godin’s blog about the importance of brand reputation.

Even though “Belief is more powerful than proof” is literally a very short blog, Seth Godin clearly indicated the use of proof is to have a shot at creating belief, whereas belief is more important towards companies.

I am favor of Seth Godin’s statement that Belief is more powerful than proof. In other words: perception is more important than reality. Belief is a feeling that is difficult to build and change. For every brand, it aims to build beliefs in customers’ heads and hearts the way it attempts to. McDonald positions itself to be fast and convenient, and customers believe so as long as they think of McDonald. However, it’s hard to build belief and brand it on customers’ hearts. Beliefs are created from customers’ perceptions and past experience. For new entrants, they ought to create demands for customers, prove their products’ excellence and seize the opportunities to create beliefs in customers’ hearts in term of its brand. Whenever beliefs are created, companies tend to have more probabilities to build long-term relationship with customers. Toyota satisfies and fulfills their target customers’ needs all around the world. However, the reason Toyota succeeds in North America attributes to its brand. Toyota builds a reliable image in customers’ hearts, which contributes to its success in North America.

From Seth Godin’s blog, I realize that companies create products to capture transaction, whereas brands create beliefs to seize sustainable relation. Belief, overall, is more powerful than proof.

URL:http://sethgodin.typepad.com/seths_blog/2013/11/belief-is-more-powerful-than-proof.html

http://nataliethecoach.com/2013/07/updating-your-beliefs/