This blog post is the reflection about our team assignment #3 (video) regarding our targeting company (ZARA)’s current environment summary and market mix analysis.
The purpose of the 3rd assignment is to summarize ZARA’s current environment and market mix strategy, and critique the effectiveness of market mix strategy on ZARA’s current environment. Overall, I found it is an interesting and impressive video assignment providing me with theoretical and practical knowledge, which enables me to find drawbacks and make improvements accordingly.
Firstly, I learnt the importance of intersecting everything together after this assignment. When I went through ZARA’s current environment (assignment 1) and STP (assignment 2), I didn’t notice the connection and function of these assignments. When it comes to the 3rd assignment, however, I realized the importance of previous assignments and the intersection between these assignments. Also, the way we made our whole project into a 7 minutes video is also impressive. I learnt the importance and role of sifting important points and combining content together.
Secondly, I learnt to coordinate with my teammates and utilize time-management and teamwork skills to accomplish assignments effectively and sufficiently. We have to overcome the time-conflict to find a suitable time-period to meet regularly. Also, we are supposed to discuss about the assignment efficiently and assign responsibilities to everybody equally. I was so surprised that we overcame difficulties and fulfill assignments excellently as a team. Furthermore, It was a lot of fun to work together with my wonderful teammates.
The improvement that I would like to make is to pay more attention to combine the content from textbook, class with our assignments. Even though we went through the whole assignment based on the content from textbook, I would like to add more theories and examples from textbooks to make our assignment more pervasive.
In conclusion, it is an excellent class and a wonderful assignment that help me make a big improvements on practical and theoretical knowledge.