Monthly Archives for October 2013
A (5C)olourful Phenomenon: Marketing Genius or Positioning Failure? [Comm 296 Marketing Blog Post 3]
Tech giant Apple released two new phones earlier in September, the 5c and the 5s, aimed at different target markets in various aspects of social demography and lifestyles. The 5c model, with it’s intricate plastic redesign and emphasis on colour, … Continue reading
Satisfry: A Fry Too Far? [Comm 296 Marketing Blog Post 2]
Fast food giant Burger King has been stirring up a marketing storm lately with their new marketing campaign for their crinkle-cut fries that boast 30% reduced calories content compared to their original fries. This might come as a big shock … Continue reading