Category Archives for Commerce 296 – Introduction to Marketing
Reflections [Comm 296 Marketing Blog Post 6]
Course Reflection Innovation is a simple word. A simple word that propelled Apple from a hipster computer manufacturer to the number 2 tech giant in the world. It’s also a word that governs the value proposition of 21st century … Continue reading
4 to One [Comm 296 Marketing Blog Post 5]
1 Million units sold. Shares climb 3%. 1 day. Tech giant Sony debuted it’s new flagship video game console, the Play-Station 4 on Friday Night and smashed records by hitting over 1 million units worth of sales in less … Continue reading
The Star-Spangled Vana [Comm 296 Marketing Blog Post 4]
Starbucks has been a revolution that has changed how the world drinks coffee. And in the past few months, the franchise teamed up with Teavana to debut the chain’s first 1000 teahouse, Teavana Fine Teas + Tea Bar throughout North … Continue reading
A (5C)olourful Phenomenon: Marketing Genius or Positioning Failure? [Comm 296 Marketing Blog Post 3]
Tech giant Apple released two new phones earlier in September, the 5c and the 5s, aimed at different target markets in various aspects of social demography and lifestyles. The 5c model, with it’s intricate plastic redesign and emphasis on colour, … Continue reading
Satisfry: A Fry Too Far? [Comm 296 Marketing Blog Post 2]
Fast food giant Burger King has been stirring up a marketing storm lately with their new marketing campaign for their crinkle-cut fries that boast 30% reduced calories content compared to their original fries. This might come as a big shock … Continue reading
Absolut(ely) Subliminal [Comm 296 Marketing Blog Post 1]
Absolut Vodka Lmt. has infamously utilized a set of creative marketing tactics to bring their distilled Swedish beverages to the world. Lately, they have begun to step up their print and digital media advertisement game to include subliminal messages through … Continue reading