Creating a logo and sign for a company take a lots of time. The first reason that make us remember the brand is possibly the unique name that they have or the special logo. Every year funds are going towards advertising the brand name and establish brand identity.

In the city of Quebec, government and several big company is going on court. The government is forcing those company to switch to a French name. Since the large amount of money is spend on advertising, the big firms are not agreeing with the charge of the government and they are on court. The big company stated that the law doesn’t require company to have a french name.

In my opinion, it is almost impossible for the company to switch to french name. Large cost will be spend by the company through changing all the signs in the province. Other than that, the company will have to re-advertise for the brand. The act of Quebec will scare away future company that are willing to invest in the province.

http://www.cbc.ca/news/business/story/2012/11/18/big-retailers-french-signs-court.html