During these few years, being environmental friendly is a huge factor. As the oil price is increasing every year, many people choose to alter through different transportation. One of the choices of the consumers is to buy bikes. Brooklyn Cruiser is one of the bike retail store that excel their sales through the last year. The company is opened up by a former programer, Zagata. Through the vintage design of the bike, it is able to earn a spot in the New York museum. Zegata went through many retail store and he is able to sell all of his inventory in lots of places. The launch of the bike is a great success. The company is able to earn over one million of revenue in the past year.

I think it is Zagata make a smart decision for entering the industry. The demand for bike is getting higher and higher. Through the good use of his marketing skills, he is able to earn market share while the market is still growing.

http://money.cnn.com/gallery/smallbusiness/2012/11/16/best-bikes-commuting/2.html