Tim Hortons is strengthening their brew, not to appeal to a new market, but to satisfy their customers that prefer a bit of a bite in their morning cup of Joe.  The partnership blend will be sold in 343-gram bags for customers to make themselves at home.  With hints of cocoa nuttiness, this blend is made from beans from family farms in Guatemala, Honduras, Colombia,  and Brazil.  This bag of coffee will retail for $7.69 with $1 being returned to the Tim Hortons Coffee Partnership.  As well as family farmers, Tim Hortons has a partnership with the Hanns R. Neumann Foundation of Germany; a non-profit organization that is committed to sustainability in Europe.  Tim Horton’s has invested over $7 million in the Coffee Partnership so far in hopes to be perceived as an ethical business in terms of it’s supply chain; something that is under the microscope for most countries all over the world right now.  I approve of this choice to create a new blend as I myself enjoy a slightly darker roast in the morning, and I support Tim Horton’s decision to maintain a sustainable development.

http://www.thestar.com/business/2013/05/14/tim_hortons_announces_70_million_share_buyback_from_anonymous_seller.html