As Instagram announces that they will now be placing subtle ad photos and videos in to the home screen, this raises the question of whether or not this will affect the users interest in the application?

Facebook bought Instagram for $1 billion.  At the time of this acquisition, many people threatened to stop using the social-media app.  Similar threats were made when the application updated their terms-of service agreement at the end of last year.

CNET is preparing the public in advance before the release of the advertisements to the website, in hopes to avoid potential backlash from its users.

“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”

Instagram has promised that these advertisements will be of magazine quality.  Brands that will be promoted through these videos will already be members of the instagram community.

I do not believe that this gradual change in Instagram’s layout will affect the population of the users drastically as the benefit from taking a shameless “selfie” or uploading a picture of your lunch outweighs the annoyance of the occasional advertisement.

http://news.cnet.com/8301-1023_3-57605942-93/instagram-photo-video-ads-on-their-way/

http://o.canada.com/technology/instagram-to-start-showing-ads-but-not-in-canada-yet/