In response to Jenny Diemer’s blog post on body image in the media, I could not agree more with her opinion on how the media and ad campaigns have negatively influenced a “perfect” female image for society.  The constant reminder to females of all ages through magazines, on TV and on social media websites that they should have a certain hair length and colour, a particular body shape and size, and impeccably drawn on make-up for every day wear; has really taken a toll on society’s ever-growing need for new methods to become b-e-a-utiful.  This obsession with ones external image has resulted in many psychological and physical problems for many women.

Companies like Dove and Nike are optimizing on the new idea of “fitspo” in contrast to “thinspo.”  This strategy is genius, and beneficial for society as it inspires women (the consumers) to become the best that they can be, while mainting healthy lifestyles and enjoying everything life has to offer without the additional costs of altering one’s appearance to the extremes.  Except of course for the pairs upon pairs of Free Runs that ladies MUST own in every colour imaginable.

You go girls!  Lace up those Nikes and hit the trail, and when you’re home don’t forget to heat up a plate of last nights lasagna bolognese.