In response to “Netlix adopts new look on Internet-connected TVs in bid to lure viewers” by The Associated Press

They’re ahead of the game, why stop now? Netflix has thought of a new way to add value to it’s online streaming website by updating the overall appearance of internet-connected TV menu.

The new design contains more visual thumbnails and details about the automated recommendation system that is based on the viewers preferences.  A blurb about each episode in a TV series will be shown, and wait for it… users that have enabled ties between Netflix and their Facebook account may see which of their friends have been viewing which movies and shows.

Netflix is positioning itself in the market as a high-quality and an inexpensive business structure.  The business strategy to redesign the menu is geared towards creating an image for online streaming that is as compelling as any channels on cable or satellite.  Who wouldn’t want to watch the same quality television for only $8 a month?

What else will Netflix come up with to differentiate itself even more from regular cable TV and average online streaming websites?  Will users enjoy or reject the new layout?  Will the overall theme be too cinematic for the home?

http://variety.com/2013/digital/news/netflix-overhauls-connected-tv-interfaces-for-more-cinematic-experience-1200825185/