“iPhone 5. The biggest thing to happen to iPhone since iPhone.”

Approximately 2 million were pre-ordered within the first 24 hours of announcing the iPhone 5’s release date on September 13 at midnight. These customers range from diehard Apple fans, to gift-shoppers, to bloggers for the purpose of reviewing, to people who want to resell the iPhone 5 for a profit.

However, not all are impressed by the iPhone 5. Some of the iPhone 5’s new features include a thinner, taller and lighter build, improvement in Siri, retina display, iOS 6, and more. Some argue that although the new iPhone 5’s thinner, taller and lighter build is nice; they did not mind the old size of the iPhone 4S. Many are not impressed with the new Apple-designed map, which replaced the Google maps; not only are the maps sometimes inaccurate, but the transit system was also removed, which may be a burden to those who regularly use transit. Another downfall of the iPhone 5 is the removal of the original Apple YouTube app. iPhone users will now have to download the separate app to use YouTube.

Despite the harsh criticisms, faithful Apple fans around the world were willing, and excited to buy the new iPhone 5. The release in countries such as Canada, the United States, Australia, Japan, Hong Kong, Britain, and more, had Apple fans lining up days before the release date just to be the first few to purchase the smartphone.

In the 2004 hit movie, “13 Going on 30”, Jennifer Garner plays Jenna Rink, a 13 year old girl who becomes her future 30 year old self overnight. It is seen later in the film that as an editor of Poise magazine, she had a secret deal with their top competitor, Sparkle magazine. Jenna had been leaking Poise magazine’s material to Sparkle for months with the agreement that she would have a contract with Sparkle if their sales rose.

The question is, how does this relate to business ethics? Perhaps a real life example can explain.

JPMorgan Chase & Co. is a multinational banking corporation of securities, investments and retail.

“According to the Securities and Exchange Commission (SEC), J.P. Morgan Securities LLC made secret deals with companies that allowed them to get a glimpse of what other competitors were offering cities and countries for their business thus rigging dozens of bids.” (Technorati.com article)

Because of this scandal, JPMorgan Chase & Co. may be seen in a negative light in the business world. The employees who caused this scandal’s business tactics are unfair, therefore other companies and corporations will not want to work with them. As a representative of JPMorgan Chase & Co. has assured that these employees have been fired, hopefully they can move on from this scandal for fair business practise once again.

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